Digital Analytics That Help You Make the Right Business Decisions

Data tells you what’s happening. We help you make sense of it. Our tools and proven expertise help you filter, track, and optimize the collection of metrics that matter the most for online success.

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Data That Pushes Your
Business Forward

It’s easy to lose sight of your business goals with terabytes of data available today. Clear the air about customer behaviors and conversion entry points through an analytics health check, audit, and setup.

Here's what we can do for you...

Google Analytics 4 Health Checklist

The inevitable shift to GA4 will render many of your website’s customer data moot. And while most are still getting acquainted with the analytics platform, we’ve already studied the ins and outs of it.

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Property Settings

See if your data is helping you get more conversions by viewing the following properties

  • Profile settings
  • Tracking code implementation
  • Goal setup and configuration
  • eCommerce tracking
  • Google Tag Manager setup
  • Google Ads integration
  • Google Search Console connection
  • Google Optimize deployment
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Data & Data Stream

Improve your clients’ app and website experiences by reviewing the following GA4 features:

  • Enhanced Measurement
  • Cross-Domain Tracking
  • Internal Traffic
  • Unwanted Referrals
  • Session Timeout (optional)
  • Google Signals
  • Data Retention
  • Data Import
  • Reporting Identity
  • Attribution Settings
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Events & Conversions

Discover touchpoints and key elements that you can optimize to improve conversions.

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Custom Dimensions and User Properties

Create a website experience fit for your audiences' devices and interests.

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Audiences

Create valuable content for your audience based on their demographics, interests, and behavior.

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Integrations

Use the following Google products in tandem with GA4 to maximize accurate data collection.

  • Google Ads
  • BigQuery
  • Google Search Console
  • Ad Manager, Display & Video 360, Merchant Center, and Search Ads 360

Meta Pixel Health Checklist

Get a comprehensive look at audience reactions to your Meta campaigns.

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Tracking Code Implementation

Find out how your visitors are interacting with all your Meta marketing efforts.

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Domain Verification for Meta Pixel

Claim ownership of your domain in Meta Business Manager to optimize and configure conversion events.

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Events and Custom Event Parameters Tracking

Learn about your audience's website interactions so you can create a better online experience.

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Personal Identifiable Information (PII) Check

Use PII to prevent third parties from storing or sharing your users' private information on Meta.

Got Questions About Digital Analytics?
Let's Answer Them All!

Why should I choose Propelrr.io?

We get that data is oil but with so much of it available today, how filter out the metrics that matter to your business? Our approach to data analytics takes into account your goals and objectives to ensure that the data we’re collecting contain nuggets of actionable insights and not just mere noise.

What data do I need to collect for my business?

Essential business data such as traffic, page experience, and website interactions reveal customer-centric insights you can use to boost your digital performance.

How will digital analytics inform my digital marketing decisions?

Digital analytics reveals relevant customer data such as demographics, interests, and behavior—all of which you need to consider for your campaigns to drive results.

Will I have to analyze and measure all the data from my platforms and campaigns?

You won’t have to analyze all your available data, just the ones that are relevant to reaching your business goals.

Will Propelrr.io know which of my data is reliable and which ones aren't?

Yes, our years of experience with digital analytics allow us to easily weed out which of your data can help you make the right decisions for your business.

What should I be measuring in digital analytics?

There’s no one metric to find success in your business—in fact, there’s a lot of ways to define success in digital analytics. But common website metrics usually include the number of clicks, traffic, and conversions from your customers.

How will digital analytics help me reach my ROI?

To maximize your ROI, we’ll help you pick and choose data that can help you reach your end game. Afterward, we’ll work with you to track and collect this data in your next campaign.