Power your Growth: Competitive Rates for Paid Media & Conversion Optimization
Browse our full-service coverage below.
PPC Management Services
Ad Optimization and Management
Monthly Combined
Ad Spend
Meta Ads
Google + Bing Ads
Machine Learning DSP
Less than $5,000 ad spend
$600/month
(one-time initial audit/setup fee of $750)$500/month
(one-time initial audit/setup fee of $750)N/A
More than $5,000
but less than $20,000
+ 12.5% of ad spend
+ 12.5% of ad spend
+ 12.5% of ad spend
More than $20,000
but less than $60,000
+ 10% of ad spend
+ 10% of ad spend
+ 10% of ad spend
More than $60,000
but less than $100,000
+ 8.5% of ad spend
+ 8.5% of ad spend
+ 8.5% of ad spend
More than $100,000
but less than $150,000
+ 7.5% of ad spend
+ 7.5% of ad spend
+ 7.5% of ad spend
More than $150,000
Custom quoted based on goals
Service Inclusions
Our PPC management offers the following:
- Dedicated Customer Success Manager (CSM).
- Management of your ad accounts excluding administration of ad charges/billing, and user management.
- Campaign building, optimization of ad sets, and ads.
- Recommendations to create ad creatives and copies for A/B testing (or ad testing), ad refresh, and during product updates/launches.
- Analytics setup, integration, and tracking of relevant data for better measurement.
- Monthly updates on the status of the ad accounts and performance.
Terms and conditions
- The minimum engagement per project is four months.
- For early contract termination, a 30-day notice is required before the termination should be issued.
- PPC management tools (A/B Testing tools, mouse tracking tools (heatmap), surveying tools, user testing) are not yet included in this plan.
Platform Capability and Delivery
Ad Platforms
Google Ads
- Performance Max
- Search
- Display
- Video
- Google Merchants
Bing Ads
- Performance Max
- Search
- Display
- Video
- Google Merchants
Meta Ads
- Awareness Campaigns
- Engagement
- Sales/Leads Campaigns
Machine Learning DSP
- Machine Learning ad media buy outside the "walled gardens" of Facebook and Google.
Read More
Complete Account Setup/Audit
- YTD Paid Media Planning
- Budget or Target Based
- Scope and Timelines
- Full Conversion and Events Tags Audit/Setup
- GA4 Integration Audit
- Full Funnel Marketing Ad Campaign (Google Ads, Microsoft Ads, Meta Ads, TikTok Ads)
- Awareness Campaigns (Top Funnel, General Ads, Always-On)
- Reach / Video-Views / Impression Based KPI
- Engagement Campaigns (Mid Funnel, e.g. Product Category/Services)
- Traffic / Video Views KPI
- Conversion Campaigns (Bottom Funnel, e.g. Hard Sell)
- Purchase / Leads KPI
- Audience Segmentation
- 1st-Hand Customer Data Segmentation (e.g. Last 30 day converters, Last 6 month converters, Last 30 Days Product XYZ converters, etc.)
- In-market, Affinity, Interests, Behavior, Jobs Definition
- Website Engagers (View Key Pages, Add-to-cart non-converters, Last 30 day visitors)
- Cross-platform Audience Definition (e.g. Facebook Visitors to be targeted on Google Ads and vice versa)
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Full Ads Account Management
- Opti Score Management
- Ad Strength Optimization
- Quality Score Optimization
- Keyword Management
- Demographics and Location Optimization
- Creative Assets Management (Ad Extensions, Images, Videos, etc.)
Reporting
- Monthly Performance Report
- KPI Targets VS Actuals
- Updates, Highlights, Discoveries
- Specific Deliverables Done
- What’s Next
Read More
Coverage of Conversion Optimization Works
Scope
Deliverables
Monthly Cost
Conversion Research
Quantitative Research
- Mouse Tracking
- Google Analytics Health Check
- Funnels and Goal Flows
- Key Audience and Insights
- Site Search
- Content Reports
- Screen Resolutions, Browsers & Devices
- Customer Reports Specific for Conversion Goals
Technical Analysis
- Cross-browser/device testing
- Pagespeed testing/analysis
- Conversion rate per device/browser
Qualitative Research
- Online Survey with recent customers (Website surveys and email surveys)
- On-site Polls
- Customer Support Insight
Experience-based Assessment
- Heuristic Analysis
- Site Walkthrough
- Usability Evaluation
Strategic Testing Plan
User Testing
- A/B Testing
- Multivariate Testing
- Bandits
- Existence Testing
- Iterative Testing & Learning From Results
- Innovative Testing
- Split Path Testing
- CRO Report
CRO Strategy and Management
Process and Project Management
- Monthly Cadence
CRO Management
starting at $3,750
CRO Production
Landing Page Design and Development
Copywriting
Asset Development
starting at $3,750
Got Questions About Our Services & Pricing?
Let's Answer Them All!
Can I cancel my engagement anytime?
The minimum engagement per project is four months. For early contract termination, a 30-day notice is required before the termination should be issued.
What payment methods do you accept?
You can pay through the following methods:
- Wire transfer (upon request)
- Check or money order (US only, upon request)
What’s your pricing currency?
All prices presented are in US dollars.
What analytics platforms can Propelrr.io work with?
Years of experience and expertise working with various analytics platforms have made our reliable team fluent in the following:
- Google (Analytics and Big Query)
- Adobe
- Firebase
- MixPanel
- Whatagraph
- Salesforce
- Hubspot
What is Propelrr.io?
Propelrr.io is a digital marketing agency focused on paid media, digital analytics, and conversion optimization using experimentation methodology.
Our services include:
- Digital Analytics
- Digital Analytics Audit for Website and Mobile
- Web Analytics Setup
- Web & Mobile Events Set Up
- Data Warehousing, Processing, & Reporting
- Conversion Optimization Research
- Business & Conversions Funnel Review
- Market & Competitor Research
- Quantitative Research (Analytics Health Check, Heatmaps, GA, GSC)
- Qualitative Research (Message Mining, Voice of Customer, Audience Survey)
- Heuristic Evaluation (Product Messaging, Seven Levers of Conversion, Usability Heuristics)
- PPC Management
- Digital Ads Strategy
- Digital Video Ads
- Social Media Ads
- Pay Per Click & Search Engine Marketing Ads